Chances are, if you’ve never done website optimization before, everything on your website probably needs a tune-up. However, most trades don’t have the time or the traffic to optimize every little aspect of their website.To determine which areas of your site to test first, ask yourself the following questions:Why do most people visit my site? What problem did they have to solve? (It can be as simple as “they want more information” or as complex as “they need a complete IT solution that solves problems X, Y and Z”).Once you know why persons are on your site and what you want them to do, think about how a visitor goes from your “why” to your “what.” Is it a simple and straightforward process? What are the alternative ways of approaching things? How could you make the change process easier and more user-friendly?
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